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The Future of Fitness

Updated: Nov 4, 2020


I have read countless articles over the past 6 months about the inevitable slow collapse of the Fitness + Wellness Industry. Sadly, I have seen the struggle and closure of studios. Studios that have put their heart and soul into their craft. Studios run by individuals that have always shown up so big for their teams and community; demonstrating creativity, collaboration, grit and strong alignment with their purpose.


As a 20+ year veteran of this industry, I have felt and personally experienced the drastic highs and lows of this past year. So, do I agree with the conclusion that our industry is doomed?

Quite the opposite.


In a recent poll, over 50% of Americans shared that their mental health has been negatively impacted due to worry, stress and isolation. Prior to the pandemic, only about 25% of Americans were receiving the recommended amount of physical activity each week. In a sample of about 3,000 U.S. adults, people who were meeting exercise guidelines before the pandemic reported an average 32% reduction in physical activity once social-distancing measures went into effect. Those who were sedentary before tended to stay that way.

The effects of movement on mental health are widely studied. In her book, The Joy of Movement, author + fitness professional Kelly McGonigal shares, that movement provides us with “the generation of hope, happiness, a sense of purpose, greater life satisfaction and rewarding connections with others.” During exercise, McGonigal explains, “our brains release neurotransmitters, in particular dopamine and endocannabinoids, that can generate a natural high.”


We are needed more than even.


Passionate movement instructors are the key to humans remembering the power of connection, the joy and healing that can be experienced in movement and rediscover the strength within.


We have a gift. And I know teaching has looked and felt VERY different the past few months. Yet, I am here to remind you that you are needed. Not only do your regular students need your presence and light but there is a BIG group of people out there waiting for your inspiration and compassion.


Thanks for all you do every day to move the world.


References: KFF Poll + Time Article

Author: Sheri Colosimo, AWP Co-Founder
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